Driven to promote a responsible and sustainable way of thinking and living, APIVITA incorporates natural products for personal care. Its 2019 digital campaign for its new product line aims at providing an interactive, entertaining and personalized platform to gain product exposure. Featuring beauty tips and nourishing recipes with playful layout, DigiDumpling helped on UX & UI design, eDM (electronic direct mail), social media post interlinkage (YouTube & Instagram). Consumers can receive personalized nourishing recipes and e-coupon (redeemable at physical stores) by e-mail subscription. The experience was made responsive, available across all devices.
|Industry||FMCG, beauty and cosmetic, personal care, retail|
|Category||Digital campaign, eDM, visual design|