Aveda

With the help of DigiDumpling, Aveda revamped its eCommerce site with well thought UX/UI design to uplift its brand image as leading hair care and beauty brand. The website features various functions including product smart recommendation, member points saving, coupon code and special discount offer, editable promotional message, easy to use CMS (Content Management System) and more. DigiDumpling walked through every aspect of the UX strategy and UI design to create this simple, elegant, and truly user-friendly online shopping website. We used adjacent colors, shapes, typography, and a mixture of icons to improve usability hence enhance user experience.